Hello!
Hi, I’m Aubrey Armes — Founder, Bookkeeper & Business Coach behind Wellhouse Bookkeeping.
I help wellness providers, coaches, and consultants get clear on their finances, ditch the shame and chaos, and finally feel supported in growing a business that works for them — not the other way around.
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Let's connect !
My Story
With a background in Operations, HR, and Executive Coaching, I’ve spent over a decade supporting small businesses and startups — especially those in that sweet, scrappy spot between $0 and $5M in revenue.
I’ve seen the back end of hundreds of businesses,
and here’s what I know for sure:
Your time is better spent building revenue and impact — not fumbling through QuickBooks at midnight, running on fumes, and burning the candle at both ends.
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I get it — you’re scrappy, resourceful, and used to figuring things out on your own. That grit got you this far.
But sustainable success doesn’t come from doing everything yourself. It comes from knowing where your time creates the most value — and trusting partners to help you with the rest.
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My corporate career started in Operations and then shifted into HR. In 2014, I flew the corporate coop to start my coaching practice. I knew how to run operations for a $40M business and how to run HR/People Operations for $13M organizations, but I didn't have a clue about how to run my own solo business.
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I spent years trying to do it all on my own. And when I finally reached the point of asking for help, the bookkeepers I hired flaked — leaving me crying into QuickBooks at tax time.
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After the second year in a row of cussing, crying, and swearing I’d never do another tax season like that again, I finally found someone who got it. She didn’t just understand the numbers — she understood me.
She supported my neurodivergent, procrastinating, demand-avoidant brain with compassion and structure. It changed everything. And she’s still an essential part of my business success, five years later.​
Why I Started Wellhouse​ Bookkeeping
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As a business coach, I’ve helped entrepreneurs make big breakthroughs. But when times get tough, coaching is often the first thing to go, leaving business owners to navigate the chaos alone.
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I founded Wellhouse Bookkeeping to offer support that sticks — steady, essential, and integrated into the rhythm of your business. Because when your books are in order and your numbers make sense, you don’t just feel better — you make better decisions. And that changes everything.
At the heart of it all, my mission is to help others thrive —
in business and in life, on their own terms.
At Wellhouse, I bring the trifecta: strategic insight from years as a coach, firsthand experience as a business owner, and the steady reliability of a trusted bookkeeper. So you can feel clear, confident, and supported — every step of the way.
Let's Build a Business That Nourishes You — Not Drains You​​
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I’ve done the dopamine-chasing, overspending on shiny objects, undercharging, money-avoidant dance. I’ve lived through the “maybe if I just work harder” spiral. And I’ve come out the other side by shifting my money mindset, reclaiming my energy, and learning how to build a business that feels good — not just one that looks good on paper.
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Now I live in the Costa Rican jungle, run a values-aligned business, and help others like you do the same: build something profitable, peaceful, and sustainable — with clean books, clear insights, and zero shame.
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